Marketing Messages
Ranch Style Brand has a unique history. According to web lore: The Ranch Style Brand has its roots deep in the heart of Texas. Great Western Foods, the company that created the brand and the Ranch Style Brand Beans product, traces its origins to a commissary established in Denison, Texas, in 1872, but it wasn't until 1934 that they were introduced to consumers. They proved to be an immediate success. Lloyd W. McKee, one of the past presidents, is the man credited with the creation of authentic, western-style recipe which captures the flavors of the Old West. It took three years of intensive research to develop the well-known Ranch Style Beans. Ranch Style Beans have a delicious, authentic western flavor, and their versatility has endured them to generations of bean lovers, including the rich and famous. Elizabeth Taylor, Humphrey Bogart and Grace Kelley have ordered them. According to local lore, Ranch Style Beans were served at President Johnson's ranch on many occasions.