Hy-Vee Simple Source Cert
At Hy-Vee, we want to make it easier for you to know what's in the food you buy. And sometimes, less is more. The Simple Source logo on some of our private label products is an easy indication of a simpler ingredient list. Simple Source-labeled Hy-Vee brand products are free from artificial ingredients and synthetic chemicals. Just look for the "peeled back" Simple Source logo in the corner of Hy-Vee private brand products for ingredients you can simply smile about.