Certifications
Features & Benefits
Claims listed within SmartLabel are either governed by entities such as the USDA, FDA, EPA, etc., or defined by participating brands.
New
Includes products making a claim related to new package, new formula, etc. New can be used to describe a product that is up to 6 months old.
No Artificial Color
Includes all products making a claim related to the product being free of artificial colors.
No Artificial Flavor
Includes all products making a claim related to the product being free of artificial flavor.
No Artificial Preservatives
The No Artificial Preservative Claim includes all products making a claim related to being free of chemical preservatives.
No Artificial Sweeteners
The No Artificial Sweeteners Claim includes products having 0% of artificial or synthetic sweeteners in the product. This attribute excludes claims relating to generic sweeteners, as they are treated separately.
No High Fructose Corn Syrup
This product contains no high fructose corn syrup.